ABOUT US

Overview

About Us

With 135 years of experience, Holland America Line is recognized as the undisputed leader in the cruise industry's premium segment. With the introduction of the 1,918-passenger ms Noordam in early 2006, Holland America Line's fleet grows to 13 ships, offering nearly 500 cruises from more than 25 home ports. Itineraries range from two to 108 days and visit all seven continents, including new Australia/New Zealand and Asia sailings, a world cruise and popular sailings to several ports in the Caribbean, Alaska, Mexico and Europe. The ms Noordam also will offer Caribbean sailings in the winter from new homeport New York City.

Holland America Line's $425 million, fleetwide Signature of Excellence enhancements feature new programs and amenities including the Culinary Arts Center presented by Food & Wine magazine - a state-of-the-art onboard show kitchen where more than 60 celebrated guest chefs and culinary experts will provide cooking demonstrations and classes - Explorations Café powered by the New York Times, teens-only activity areas and all new cabin amenities highlighted by flat-panel TVs and plush-top Mariner's Dream Beds.


From the Executive Office

Greetings,

For 135 years, Holland America Line has been a recognized leader in cruising, taking our guests to exotic destinations around the world. If you are looking for some of the most spacious and comfortable ships at sea, award-winning service, five star dining, extensive activities and enrichment programs and compelling worldwide itineraries, you've come to the right place. We offer our guests a distinctive journey wherever they choose to travel.

Today, Holland America Line's fleet of 13 elegant, mid-size ships offers nearly 500 sailings from 27 homeports, visiting all seven continents. Cruises include both popular and less-traveled ports in the Caribbean, Alaska, Europe, Mexico, South America, the Panama Canal, Australia, New Zealand and Asia - as well as unique voyages to the Amazon, Antarctica and our extended Grand Voyages. Along with enticing destinations, we offer one-of-a-kind programs such as the Explorations Speaker Series and Medallion Shore Excursions to further enhance our guests' appreciation and understanding of the places they visit.

Holland America Line has a long and proud tradition of delivering extraordinary vacation experiences, and with our recent $425-million Signature of Excellence® initiative, that experience is now better than ever. Signature of Excellence enhancements encompass virtually every area of our ships and range from new facilities and public spaces to added services and amenities.

New facilities include the Culinary Arts Center, presented by Food & Wine magazine - the only fleet-wide dedicated state-of-the-art show kitchen at sea where guests can learn about cooking techniques and test new recipes with world-class chefs and celebrated guest culinary experts. Another popular enhancement is the new Explorations Café, powered by The New York Times, where guests can relax with a latté, browse through one of the most extensive libraries at sea, enjoy a wide selection of music or surf the Internet.

Other Signature of Excellence enhancements include stateroom amenities such as Mariner's Dream™ beds with custom-designed Euro-top mattresses, an expanded Greenhouse Spa & Salon, the elegant reservations-only Pinnacle Grill, innovative teens-only areas and new activities on Half Moon Cay - the number one rated private island in the Caribbean.

Holland America Line also continues to set new standards for environmental leadership, with the implementation of an initiative to obtain ISO 14001 certification - the internationally recognized standard for environmental management. Our commitment to ISO 14001 encompasses virtually every aspect of our ships' operations and demonstrates our belief that the safeguarding of our guests, crews, ships and the environment in which we live and operate is not only the right thing to do, it is essential to the successful conduct of our business.

Innovative programs and superior amenities like these have consistently placed us among the highest-rated premium cruise lines, earned us the prestigious Star Diamond Award from The American Academy of Hospitality Sciences and one of the highest rates of repeat guests in the industry. We are very proud of these achievements and look forward to exceeding guests' expectations in every aspect of our operation.

Signature of Excellence is a promise from every Holland America Line employee to our guests - a commitment to provide a truly extraordinary experience and tremendous value. We invite you to experience our award-winning service, extraordinary accommodations, five star dining, entertaining onboard activities, and exotic destinations that can only be found on a cruise with Holland America Line. We look forward to welcoming you aboard.

Offering you my signature of excellence,

Stein Kruse

President and Chief Executive Officer

Awards

Awards & Accolades

Holland America Line Awards

#1 Preferred Cruise Line

Portrait of Affluent Travelers™ survey, Yesawich, Pepperdine, Brown & Russell


Consistently Among the Highest-rated Cruise Lines

Condé Nast Traveler Readers' Choice Awards

Travel + Leisure World's Best Awards


International Five Star Diamond Award

The American Academy of Hospitality Sciences


High Deluxe Five-Star-Plus Rating

World Ocean & Cruise Liner Society


Best Overall Cruise Value (16 consecutive years)

World Ocean & Cruise Liner Society, Ocean & Cruise News


Best Accomodations, Best Alaska Itineraries, Best Canada/New England Itineraries,
Best Central America Itineraries, Best Overall Facilities for Physically Challenged Passengers,
Best Medical Facilities, Best Art Auction Program, Most Eco-Friendly Cruise Line

Porthole Cruise Magazine Readers' Choice Awards


Best Private Island in the Cruise Industry (seven consecutive years)

Porthole Cruise Magazine Editor-in-Chief Award


Green Planet Award

Kuoni Switzerland for outstanding environmental standards


Best Cruise Line, Europe

Travel Weekly, Readers' Choice Awards

Profile

Company Profile

With more than 135 years of experience, Holland America Line is recognized as the undisputed leader in the cruise industry's premium segment. Its 13 ships sail to more than 320 ports of call on all seven continents, ranging from popular Caribbean and Alaska itineraries to exotic cruises to the far corners of the world. A 14th, 2,104-guest, 86,000 ton ship has been ordered and scheduled for delivery summer 2008, marking the first ship in Holland America Line's Signature Class series, ms Eurodam.

Over the course of the company's long history, first as a cargo- and passenger-shipping carrier, and subsequently a leisure-cruise line, Holland America Line has carried more than 10 million passengers from Europe to the New World and to vacation destinations across the globe.

Continuing Signature of Excellence

Holland America Line recently completed an unprecedented $425 million investment in unparalleled product and service enhancements to its fleet of five-star ships. Called Signature of Excellence, this initiative built on Holland America Line's renowned Tradition of Excellence® by significantly raising the standard in premium cruising. The comprehensive enhancements focused on five areas central to the Holland America Line guest experience: spacious, elegant ships and accommodations; sophisticated five-star dining; gracious, Award-winning service; extensive enrichment programs and activities; and compelling worldwide itineraries.

Providing Passage to the New World

Holland America Line was founded in 1873 as the Netherlands-America Steamship Company (NASM), a shipping and passenger line. Because it was headquartered in Rotterdam and provided service to the Americas, it became known as Holland America Line. The company's first ocean liner was the Rotterdam, which sailed its maiden voyage from the Netherlands to New York City on Oct. 15, 1872. The one-way voyage took 15 days. Following that first voyage, Holland America Line has seen a series of benchmark moments in its history.

  • By its 25th anniversary, Holland America Line owned a fleet of six cargo and passenger ships, and also provided service between Holland and the Dutch East Indies via the newly constructed Suez Canal.
  • The line was a principal carrier of immigrants from Europe to the United States until well after the turn of the century, carrying 850,000 to new lives in the New World.
  • In 1895, the company offered its first vacation cruise; its second leisure cruise, from New York to the Holy Land, was in 1910.
  • In 1971, Holland America Line suspended its transatlantic passenger trade and turned to offering cruise vacations full time.
  • In 1989, Holland America Line Inc. became a wholly owned subsidiary of Carnival Corp., the largest cruise company in the world.

Compelling Worldwide Itineraries

In 2008, Holland America Line's fleet of 13 ships offers nearly 500 cruises to more than 320 ports. Two- to 108-day itineraries visit all seven continents, including Antarctica, South America, Australia/New Zealand and Asia and Grand World Voyages; and popular sailings to ports in the Caribbean, Alaska, Mexico, Canada/New England, Europe and Panama Canal.

Guests will have more destination choices in every corner of the world that will bring them not just to new and exciting locations but into the culture and heart of each place to create a truly memorable and unique experience.

Holland America Line's Five-Star Fleet

Ship Name Delivery Passenger Capacity
ms Eurodam 2008 2,104
ms Noordam 2006 1,918
ms Westerdam 2004 1,916
ms Oosterdam 2003 1,848
ms Zuiderdam 2002 1,848
ms Prinsendam 2002 793
ms Amsterdam 2000 1,380
ms Zaandam 2000 1,432
ms Volendam 1999 1,432
ms Rotterdam 1997 1,316
ms Veendam 1996 1,266
ms Ryndam 1994 1,258
ms Maasdam 1993 1,258
ms Statendam 1993 1,258

Holland America Tours

The company's Holland America Tours subsidiary, serving Alaska and Canada's Yukon, was founded in 1947 in Fairbanks as Arctic Alaska Tours. The company originally arranged tours for passengers arriving on Alaska Steamship Co. vessels at Seward and Valdez by rail and bus to the Interior and by air to the Arctic. Westours became a subsidiary of Holland America in 1979. Now known as Holland America Tours, the company also owns Gray Line of Alaska, Gray Line of Seattle and several other Gray Line franchises. The company also owns Westmark Hotels and Inns, the largest hotel group in Alaska and Yukon Territory with 11 hotels in 10 communities. In May 2006, Holland America Line completed a new 135-room lodge in Denali to service CruiseTour, Gray Line of Alaska guests and others.

Holland America Line offers cruise and CruiseTour packages ranging from adventure shore excursions to full itinerary land tours of Alaska and the Yukon. Most CruiseTour itineraries combine a land tour and a Holland America Line luxury cruise. Rail tours have been offered since 1987 on board the McKinley Explorer full-domed luxury rail cars, featuring first-class service between Anchorage, Denali National Park and Fairbanks. In 2007, Holland America Tours bought three new MCI LX coaches and retrofitted, updated and improved 36 existing vehicles to the standards set by the new coaches, creating a new fleet.

In conjunction with its cruises, Holland America Line introduced exclusive land tours to Canada's spectacular sub arctic Tombstone Territorial Park and Kluane National Park, a UNESCO World Heritage Site encompassing pristine wilderness and having five of the seven highest peaks in North America.

Holland America Line and Holland America Tours, its Alaska CruiseTour subsidiary, are headquartered in Seattle, Washington.

Executive Bios

EXECUTIVE TEAM

Stein Kruse

President and Chief Executive Officer

Stein Kruse is president and chief executive officer for Holland America Line Inc. a unit of Carnival Corporation & plc. Kruse reports to Micky Arison, chairman & CEO, and Howard Frank, vice chairman & COO, Carnival Corporation & plc.

Kruse joined Holland America Line in 1999 as senior vice president, fleet operations with overall responsibility for all Holland America Line's operations. In 2003, Kruse was named president and chief operating officer, and on December 1, 2004, chief executive officer.

Kruse joined Holland America Line from "K" Line America, where he was senior vice president and chief financial officer. He also oversaw financial activities in seven U.S. subsidiary companies for the global Japanese shipping company and served on the board of directors.

Prior to that, Kruse held several executive positions in the cruise industry. He was executive vice president and chief operating officer for Radisson Seven Seas Cruises and president and CEO for Seven Seas Cruise Line.

A former vice chairman of Cruise Lines International Association (CLIA), Kruse serves as a director on the boards of the United States Coast Guard Foundation and CLIA, and on the board of governors of the World Trade Center in Seattle. A native of Oslo, Norway, Kruse holds a bachelor of science degree from Purdue University and is a graduate of Harvard Business School's Advanced Management Program. The Kruse family resides in Bellevue, Washington.

EXECUTIVE TEAM

Richard D. Meadows, CTC

Executive Vice President, Marketing, Sales and Guest Programs

Richard D. Meadows is the executive vice president, marketing, sales and guest programs for Holland America Line Inc., a unit of Carnival Corporation & plc. Meadows has global revenue responsibility for Holland America Line's cruises and CruiseTours.

His duties include oversight of all product pricing and yield management, marketing, sales, reservations, public relations and guest relations activities of the company.

With over two decades in the cruise industry, Meadows has held positions in Carnival Corporation since 1984 including vice president, corporate marketing, Carnival Corporation and director of sales, Carnival Cruise Lines. From 1994 - 2000, Meadows served as vice president, sales and marketing, with Windstar Cruises, a former subsidiary of Holland America Line.

Prior to joining Holland America Line in July 2004, Meadows served as senior vice president, sales and marketing, at Seabourn Cruise Line where he was responsible for overall brand management and product development, global strategic marketing and sales promotion.

Very active in the cruise and travel industry, Meadows is a frequent speaker at industry forums and serves on the Cruise Lines International Association's Marketing Committee. He has been appointed by Governor Gregoire to the Washington Tourism Commission. In the Seattle area, he serves on the board of directors of the Seattle Repertory Theater.

EXECUTIVE TEAM

Larry D. Calkins

Senior Vice President, Finance and Information Technology

Larry Calkins is senior vice president, finance and information technology for Holland America Line Inc., a unit of Carnival Corporation & plc. Appointed to the position in December 2006, Calkins has overall responsibility for finance and information technology.

Calkins has been with Holland America Line for 22 years, starting as controller and progressed to the position of vice president, finance, and chief financial officer in 1989. Prior to joining Holland America Line in 1985, Calkins spent nine years in public accounting, achieving audit manager status with the accounting firm KPMG.

Calkins contributes time and financial resources to numerous charitable efforts in the local community and is past chairman and current member of the executive board of the Accounting Development Fund at the University of Washington. A Washington native and certified public accountant, Calkins and his family live in Bellevue.

EXECUTIVE TEAM

Paul Goodwin

Senior Vice President, Onboard Revenue Services and Tour Operations

Paul Goodwin is the senior vice president, onboard revenue services and tour operations for Holland America Line Inc., a unit of Carnival Corporation & plc. Goodwin directs the development and implementation of Holland America Line's onboard revenue, including shore excursions, beverage operations, retail services, spas and salons, casino operations and other revenue outlets. He also holds responsibility for worldwide pre- and post-tours including overall responsibility for Seattle, Alaska and Yukon land operations including the Westmark Hotel, Gray Line of Alaska and Gray Line of Seattle divisions. A 25-year veteran of the cruise and travel industry, Goodwin joined Holland America Line in December 2003, having most recently served as vice president, pricing and planning at Radisson Seven Seas Cruises. In that position he was responsible for itinerary planning and development, cruise pricing, revenue/yield forecasting and management, shore excursions, land, hotel and air.

Goodwin was also director of passenger services of Seven Seas Cruise Line. Goodwin began his career with Holland America Line in the early 1980's as manager of the Vancouver operation.

Goodwin graduated from the University of British Columbia in Vancouver with a Bachelor's degree in 1983 and lives in Woodinville with his wife and three children.

Goodwin reports to Stein Kruse, president and chief executive officer of Holland America Line Inc.

EXECUTIVE TEAM

Dan Grausz

Senior Vice President - Fleet Operations

Dan Grausz is the senior vice president, fleet operations for Holland America Line, a unit of Carnival Corporation & plc, reporting directly to Stein Kruse, president and chief executive officer. Grausz has overall responsibility for Holland America Line's marine hotel, nautical, technical, port operations and compliance, as well as Caribbean relations, operations policy and planning, purchasing and vessel new building.

Grausz previously served as Holland America Line's vice president and general counsel. During his tenure with Holland America Line, Grausz has been a key participant on the senior management team and has been integrally involved with the building of the 13-ship fleet.

Prior to joining Holland America, Grausz was a partner at the Seattle firm of Helsell, Fetterman, Martin, Todd & Hokanson. He also practiced law in New York City. Grausz has a bachelor of science degree from Cornell University, a master of business administration from the Wharton School of Business at the University of Pennsylvania and a law degree from the University of Pennsylvania. Active in the community, since 1999 Grausz has served on the Mercer Island (WA) City Council where he lives with his family.

EXECUTIVE TEAM

Rose Abello

Vice President, Public Relations

Rose Abello is vice president, public relations for Holland America Line Inc., a unit of Carnival Corporation & plc. Abello has overall responsibility for planning and directing worldwide public relations activities for all Holland America Line brands including Holland America Line, Westmark Hotels, Gray Line Seattle and Gray Line Alaska. Her responsibility is to promote and improve travel trade, consumer, employee and, through its parent company Carnival Corporation & plc, investor understanding of Holland America Line's objectives and achievements. Abello also serves as the company's primary spokesperson.

Abello oversees the company's philanthropic activities, including gifts of cash, cruises, and shipboard events, as well as its innovative On Deck for the Cure program benefiting Susan G. Komen for the Cure. In its first year, On Deck for the Cure raised $424,000.

Abello also leads the cross-functional team responsible for inaugural, launch and dedication events for new vessels.

Abello joined Holland America Line in 2001 from the Aspen Skiing Company -- the owner and operator of Aspen Mountain, Snowmass, Aspen Highlands and Buttermilk and three hotels -- where she had served since 1997 as director of communications, with overall responsibility for the company's worldwide public relations activities. From 1989-1997, Abello was with Karen Weiner Escalera Associates, Inc., a New York public relations agency specializing in the travel and hospitality industry. She worked in several executive positions, ultimately serving as agency vice president.

Abello graduated cum laude with a bachelor of arts degree from Wellesley College, in Wellesley, Mass. She also has an MBA from the University of Michigan. In 2003 she was named one of "The Most Powerful Women in Travel" by Travel Agent magazine.

Abello is a member of the Public Relations Society of America and the Society of American Travel Writers, among others. She serves on the executive committee of the board of directors of the Seattle Theater Group.

EXECUTIVE TEAM

Paul T. Allen

Vice President, Sales

Paul Allen is vice president, sales for Holland America Line Inc., a unit of Carnival Corporation & plc. Appointed to this position in August 2007, Allen manages the development and implementation of Holland America Line's annual sales strategies and directs Holland America's award-winning sales organization and programs.

Allen oversees a number of sales teams dedicated to national accounts, travel retailers, charter and incentive sales, international sales, onboard sales programs and consumer response sales.

From May 2001 to August 2007, Paul served as Vice President, Alaska Marketing, and achieved steady annual growth through well-positioned marketing strategies. From 1988-1999, Allen served at Holland America Line in executive positions within the marketing department, as director, yield management; director, market planning and communications; and director, worldwide cruise marketing. Allen also served with Holland America Line from 1981-84 as director, new ship construction and accounting systems, at the company's New York office and at the shipyard in St. Nazaire, France, during the construction of the ms Nieuw Amsterdam and ms Noordam.

From 1986-88, Allen was with Princess Cruises and Tours, serving as director, Alaska programs, based in Seattle, and then as director, reservations control, in Los Angeles. Prior to rejoining Holland America Line, Allen served as vice president at Adinfonitum, a Seattle-based Internet and database marketing company.

Allen graduated cum laude with a bachelor of arts degree from Amherst College in Massachusetts. He also has an MBA from New York University and is a certified public accountant. He represents Holland America Line on the Board of Directors for the Seattle Convention & Visitors Bureau and Junior Achievement of King County.

EXECUTIVE TEAM

Johan Groothuizen

Vice President, Marine Hotel Operations

Johan Groothuizen, vice president of marine hotel operations for Holland America Line Inc., a unit of Carnival Corporation & plc., oversees the award-winning on-board services, including food operations, hotel and entertainment services. Groothuizen joined the company in 1971 as a controller on board Holland America ships. He held the on-board positions of food and beverage manager and hotel manager before moving to the Seattle corporate office.

Groothuizen is from The Hague, The Netherlands, where he attended the Hogere Hotel School. He and his family reside in Seattle.

EXECUTIVE TEAM

Charles E. Mandigo

Director, Fleet Security

Charles E. Mandigo is director, fleet security for Holland America Line Inc., a unit of Carnival Corporation & plc. Appointed to the position in 2003, Mandigo is responsible for Holland America Line's security programs and for compliance with all security directives by governments and other regulatory agencies as to terminal, ship, crew and passenger security practices and procedures.

Prior to joining Holland America Line, Mandigo worked for the Federal Bureau of Investigation's Seattle office for 27 years focusing on anti-terrorism, intelligence and criminal matters. He is a member of the Puget Sound Area Maritime Security Committee; CLIA Security Working Group; and Washington Law Enforcement Executive Forum.

He holds an engineering degree from Cornell University in New York; a law degree from the College of William & Mary in Virginia and an MBA in finance from the University of Chicago. Mandigo and his family live in Seattle.

EXECUTIVE TEAM

William J. Morani Jr.

Vice President - Environmental Compliance

William J. Morani Jr. is vice president, environmental compliance for Holland America Line Inc., a unit of Carnival Corporation & plc. He is responsible for ensuring that the company and the fleet comply with environmental regulations and policies. Morani joined Holland America Line as director, environmental compliance in May 2003 and provided program oversight to Holland America Line's comprehensive environmental compliance programs. In 2005, he was promoted to vice president.

Morani came to Holland America Line after a distinguished 28-year career in the US Coast Guard, retiring as a captain. As deputy director and then acting director, he oversaw the activities of the Coast Guard's National Maritime Center and its subordinate commands. Morani also held senior leadership positions as chief, marine safety and security division for the Second Coast Guard District; and commanding officer and captain of the Port for the Marine Safety Office in Louisville. During his career in the Coast Guard, Morani became recognized as one of the most experienced marine accident investigators.

A graduate of the Massachusetts Maritime Academy, Morani holds master's degrees in systems management and public administration as well as bachelor of science degrees in marine transportation and nautical science. He is a member of the Pacific Northwest Center for Ocean Sciences Education Maritime Industry
Review Board.

EXECUTIVE TEAM

Judy Palmer

Vice President, Marketing Communications

Judy Palmer is vice president, marketing communications for Holland America Line Inc., a subsidiary of Carnival Corporation & plc. Appointed in December 2003 after serving for five years as director of marketing communications, Palmer is responsible for brand marketing and strategic communications including market research, media advertising, collateral production, website/online communications, audio/video production and the Mariner Society loyalty program.

Palmer has more than 20 years of cruise industry experience and has held a variety of positions including vice president, marketing & sales for Princess Tours; vice president marketing & operations for Society Expeditions, and vice president, marketing & sales for Exploration Cruise Lines. She also operated Palmer & Associates, an independent consulting firm that specialized in tourism marketing for nine years prior to joining Holland America Line. Palmer holds a bachelor of arts degree from the University of Utah.

EXECUTIVE TEAM

Rene Roussel

Vice President, Nautical and Compliance

Rene Roussel is vice president, nautical and compliance for Holland America Line Inc., a unit of the Carnival Corporation & plc. He provides overall direction, guidance and coordination of fleet navigational and compliance activities and serves as the Company's Designated Person. Prior to this position, Roussel served as vice president, environmental compliance since 2003.

As The Designated Person (DP), Roussel is one of the key players required by the International Management Code to help ensure that companies operate their ships safely and in consonance with the environment. He monitors the safety and pollution aspects of the operation of each ship, ensuring that adequate resources and shore-based support are applied as requested.

Roussel joined Holland America Line in 1991 as director, maritime affairs, and oversaw the development and growth of the safety and environmental audit programs for the ships and the company. Roussel came to Holland America Line after retiring as a captain with 32 years of service in the United States Coast Guard, primarily in the marine safety and legal programs. As chief of the marine safety program for the Thirteenth Coast Guard District headquartered in Seattle, he developed comprehensive spill prevention and response programs with Oregon, Washington and Alaska, and British Columbia.

He coordinated the first joint pollution response exercise with the Soviets in Alaska in 1988, and the most comprehensive spill exercise in the United States in Washington in 1990. He also chaired the US Coast Guard Marine Board of Investigation into the flooding and capsizing of the fish processing vessel Aleutian Enterprise in March 1990, with the loss of nine crew members.

When he retired, Roussel was recognized as one of the most experienced federal on-scene coordinators and marine casualty investigators in the Coast Guard.

EXECUTIVE TEAM

Bill Sharp

Vice President - Port Operations

Bill Sharp is currently vice president, Port Operations for Holland America Line Inc., a unit of Carnival Corporation & plc. He is responsible for overseeing worldwide port operations for Holland America Line's fleet of five-star vessels.

Sharp was appointed to this position in November 2003. He reports directly to Stein Kruse, President and Chief Executive Officer of Holland America Line Inc.

Sharp began his Holland America Line career as director of Port Operations in April 1996. He brings to this position a strong background in port operations, having spent 17 years working throughout Alaska, primarily responsible for oversight of cruise and cargo port operations. Prior to joining Holland America Line, Sharp held the position of vice president of Operations at Southeast Stevedoring Corp and Cruise Line Agencies of Alaska.

EXECUTIVE TEAM

Joseph Slattery

Vice President, Revenue Marketing

Joseph Slattery is vice president, revenue marketing for Holland America Line Inc., a unit of Carnival Corporation & plc. Appointed to the position in 2004, Slattery is responsible for worldwide deployment and cruise itinerary planning, revenue management and direct marketing communication.

A 20 year plus veteran of the cruise industry, Slattery joined Holland America Line in 1993 as senior product marketing manager. In 1995 he was appointed director, marketing planning; and vice president, revenue planning in 2002.

Prior to joining Holland America Line, Slattery held several positions at Costa Cruise Lines, both at their Miami headquarters and in the field as a district sales manager. He began his career as a retail travel agent in St. Louis, Missouri. Slattery has a bachelor of science degree from St. Louis University and is a certified travel counselor. He serves on the board of directors of the Seattle Symphony Orchestra.

EXECUTIVE TEAM

Rudi Sodamin

Master Chef and Culinary Consultant

Rudi Sodamin is Master Chef and Culinary Consultant of Holland America Line's fleet of five-star ships. One of the hospitality industry's most accomplished and peripatetic chefs, Sodamin has been dubbed by international media circles as "The Paul Bocuse of the Seven Seas," Over his career, Sodamin has set the bar for culinary accomplishment at sea and raised the expectations of what's possible for cruise line guests.

Sodamin is the driving force behind the evolution of Holland America Line's superb dining. Sodamin brings excitement, innovation and unparalleled quality standards to menus at sea. Sodamin, author of 10 internationally published cookbooks, penned A Taste of Excellence, the first cookbook ever produced for Holland America Line in its 130+ year history (Rizzoli, NY, 2006).

At the age of 23, Sodamin was appointed as chef de cuisine on the Norwegian America Cruise Line's luxury liner Vistafjord, becoming the youngest chef to attain that level of responsibility. Sodamin lead the culinary development of Cunard Line for 12 years as vice president of food and beverage, and corporate executive chef. Sodamin has an impressive roster of international culinary affiliations including Academy Culinaire de France, Master Chef Society and Club de Chefs des Chefs.

EXECUTIVE TEAM

Brendan J. Vierra

Vice President, Guest Programs

Brendan Vierra is vice president of guest programs for Holland America Line Inc., a unit of Carnival Corporation & plc. Appointed to this position in January 2000, he oversees the many operational facets of the organization, including reservations, groups, air-sea, and guest relations.

Bringing 27 years experience to Holland America cruise operations, earned from similar positions with Cunard and Norwegian America Line, Vierra began his Holland America Line career as director of reservations in December 1997. He also is well versed in the travel agency side of the business from his experience as a district travel manager for an American Express retail store. Vierra holds a bachelor of arts degree in English from Chaminade College in Honolulu. He serves on the board of directors of the Bellevue Philharmonic Orchestra.

History

History

Providing Passage to the New World

Holland America was founded in 1873 as the Netherlands-America Steamship Company (NASM), a shipping and Passenger line. Because it was headquartered in Rotterdam and provided service to the Americas, it became known as Holland America
Line (HAL).

Within 25 years, HAL owned a fleet of six cargo and passenger ships, and operated between Holland and the Dutch East Indies via the newly constructed Suez Canal. The line was a principal carrier of immigrants from Europe to the United States until well after the turn of the century, carrying 850,000 to new lives in the New World.

Though transportation and shipping were the primary sources of revenue, in 1895 the company offered its first vacation cruise, its second leisure cruise, from New York to the Holy Land, was in 1910. In 1971, HAL suspended its transatlantic passenger trade and, in 1973, the company sold its cargo shipping division.

In 1989, HAL became a wholly owned subsidiary of Carnival Corp., the largest cruise company in the world. Today, the premium cruise leader operates 13 ships to seven continents and carries over 720,000 cruise passengers a year,, .


Social Responsibility

SUPPORTING OUR COMMUNITIES, SHARING OUR RESOURCES

Holland America Line's legacy of cruise travel is one of expanding minds and hearts with experiences of the many cultures that enrich our world. Both at home and abroad, we've been touched by people and places in ways that affirm our interconnectedness as a global community. And today, we're both pleased and honored to provide assistance to those in need around the world, as well as to give back to our neighbors.

Building on the extraordinary efforts of individual employees within our Holland America Line family, we've developed programs to reach a variety of organizations with aid, donations and service. From employee fundraising drives to cash and cruise donations to innovative philanthropic programs that each year invite the participation of 700,000 guests, we're working together to make a difference. And it's made our company stronger along the way.

Please read on for highlights of our charitable activities. We're excited about what we've accomplished and look forward to further developing our commitment to our communities-both near and far-in the years to come.

Stein Kruse

President & Chief Executive Officer

The charitable activities of Holland America Line and the Holland America Line Foundation, particularly in our home port communities, are flourishing. Holland America Line contributes hundreds of thousands of dollars each year in cash and in-kind shipboard events to a broad range of charitable organizations internationally, nationally, in our key home ports of Seattle, San Diego, Tampa, Fort Lauderdale, and Vancouver, B.C, and via our six Community Advisory Boards in Canada's Yukon Territory and Alaska. We also provide hundreds of reduced-fare cruises annually to support charitable fundraising events throughout the U.S. and Canada. In 2005, Holland America Line was ranked by the Puget Sound Business Journal as one of the 25 largest corporate philanthropists in the Puget Sound area.




Through On Deck for the Cure®, the Holland America Line Foundation will raise over $250,000 per year for Susan G. Komen for the Cure by offering guests the opportunity to participate in an onboard fundraising 5K walk on every sailing. Holland America Line will host 500 of these walks per year.

Through its Foundation, Holland America Line is taking the fight against breast cancer to the high seas through On Deck for the Cure, a 5k fundraising walk on each cruise. The walks, which take place on each of Holland America's 500 cruises annually in every part of the globe, raised over $412,000 for Susan G. Komen for the Cure in the first year of the program.

On every sailing, guests are invited to register for the onboard walk, which takes place on a day that the ship is at sea. Guests donate $15 or more to participate. The funds go to the Holland America Line Foundation, which distributes $11.25 of each registration (plus any additional gifts) to Susan G. Komen for the Cure. (The remaining $3.75 of each $15 covers administrative costs incurred by The Holland America Line Foundation in connection with the On Deck for the Cure program, including the wristband and tshirt that each participant receives.) Holland America Line has committed to raising a minimum of $250,000 per year via this program.

"This partnership is the first of its kind in the cruise industry and one of the best ways that Holland America Line and our guests can collectively combine resources to support a great organization and an extremely worthy cause," says Stein Kruse, president and chief executive officer of Holland America Line. On Deck for the Cure video.

On the 13 ships of the Holland America Line fleet, a 5k walk is 9 to 12 laps around the deck. Guests get exercise and a great walk in the fresh sea air while helping others at the same time.

Biography Nancy Brinker, Founder
Biography Stein Kruse
On Deck for the Cure Fact Sheet
Komen for the Cure Fact Sheet

On Deck for the Cure Press Releases:
Holland America Line Raises $400,000 For Susan G. Komen For The Cure
Holland America Line Charter Sets Record For On Deck For The Cure Walk
Holland America Line Exceeds Fundraising Goal
Holland America Line Takes the Fight Against Breast Cancer to the High Seas

DISASTER RELIEF AT HOME AND ABROAD

Aided by the generous contributions of our employees and guests, Holland America Line has responded to international communities affected by natural disasters. In response to the devastating tsunami of December 2004 and August 2005's Hurricane Katrina, Holland America Line provided an opportunity for our employees and guests to assist the victims of those disasters, and those donations were matched by the company, resulting in contributions of $170,000 to the Indonesian Red Cross and $210,000 to the American Red Cross.

For years, Holland America Line has also been a strong supporter of the heroic work of the U.S. Coast Guard Foundation.

Our employees provide a vital "helping hand" that enhances our community impact. For many Holland America Line staff, giving and volunteering is a way of life. Employee generosity and initiative continue to create positive change in our headquarters community of Seattle, and we gratefully acknowledge their contributions.

Many of our executives and employees serve on nonprofit boards, contributing their time, expertise and resources to a broad range of charitable causes. In addition, through company-sponsored events managed by an employee-run Community Service Committee, members of the Holland America Line family:

  • prepare and serve dinners to children and their families dealing with life-threatening illnesses (Ronald McDonald House);
  • conduct and participate in blood drives (Puget Sound Blood Center);
  • raise money by forming teams for bowling (Big Brothers Big Sisters), hiking (American Lung Association), and running (Susan G. Komen for the Cure);
  • organize and donate to coat and blanket collections for the homeless (Union Gospel Mission);
  • "adopt" families in need by providing holiday gifts and food (New Beginnings); and
  • collect toys for underprivileged children (Toys for Tots), among other endeavors.

Workplace giving by employees plus Holland America Line's corporate match places us among the top 25 companies that give to the United Way of King County.

Board Participation

Holland America Line recognizes its executives for their contributions of time, talent and resources through their service on nonprofit and community boards.

  • Academy of Hospitality & Tourism Advisory Board
    Bremerton - Joshua Krohn
  • Academy of Hospitality & Tourism Advisory Board
    Broward County - Marion Zolluccio-Carey
  • Alaska Native Heritage Center
    - John Shively
  • Alaska Raptor Center
    - Linda Huston
  • Associates in Cultural Exchange
    - Tino Salud
  • Ballard Maritime Academy Steering Committee
    - Michiel Versteeg
  • Bellevue Philharmonic Orchestra
    - Brendan Vierra
  • Big Brothers Big Sisters of King & Pierce Counties
    - Kelly Clark
  • Catholic Seamen's Club Advisory Board
    - Johan Groothuizen
  • Center for Wooden Boats
    - Mark Barnard
  • INTIMAN
    - Ben Atherly
  • Junior Achievement
    - Paul Allen
  • Museum of Flight
    - Steve Leonard
  • PONCHO Marketing Committee
    - Paul Allen
  • Puget Sound Maritime Historical Society
    - Margaret Binnendyk
  • Resource Development Council for Alaska
    - John Shively
  • Seattle Aquarium
    - Linda Springmann
  • Seattle Chamber of Commerce
    - Wayne Byers
  • Seattle Chamber of Commerce, Alaska Committee
    - Tino Salud
  • Seattle Convention & Visitors Bureau
    - Paul Allen
  • Seattle Repertory Theatre
    - Rick Meadows
  • Seattle Symphony
    - Joe Slattery
  • Seattle Theatre Group
    - Rose Abello
  • The Steamer Virginia V Foundation
    - Doug Weeks
  • United Way of King County Campaign Cabinet
    - Wayne Byers
  • United Way of King County Impact Council
    - John Delaney
  • US Coast Guard Foundation
    - Stein Kruse
  • University of Washington School of Accounting Development Fund
    - Larry Calkins
  • Washington State Tourism Commission
    - Rick Meadows
  • Washington State University Alumni Association, King County
    - Sally Van Boheemen
  • Washington State University School of Hospitality Business Management Advisory Board
    - Steve Kirsch
  • World Trade Center Seattle
    - Stein Kruse
  • YMCA Eastside District
    - Bill Sharp

Following is a partial list of organizations that have recently received contributions from Holland America Line.

Please note, with the exception of the Reduced-Fare Cruise Policy, contributions are made by invitation only and unsolicited requests are not accepted.

    NATIONAL
  • National Parks Conservation Association
  • Susan G. Komen for the Cure
  • SEATTLE
  • Academy of Hospitality & Tourism
  • Alliance for Education
  • American Diabetes Association
  • ArtsFund
  • Ballard Maritime Academy
  • Bellevue Philharmonic
  • Big Brothers Big Sisters of King County
  • Boys & Girls Clubs of King County
  • Center for Wooden Boats
  • INTIMAN
  • Lake Washington Council Navy League of the United States
  • Museum of Flight
  • Northwest Women's Law Center
  • Pacific Science Center
  • Pike Place Market Foundation
  • PONCHO
  • Puget Sound Maritime Historical Society
  • Ronald McDonald House
  • Seafair
  • Seattle Aquarium
  • Seattle Chinese Garden Society
  • Seattle International Film Festival
  • Seattle Maritime Festival
  • Seattle Men's Chorus
  • Seattle Repertory Theatre
  • Seattle Symphony
  • Seattle Theatre Group
  • United Way of King County
  • University of Washington Business School
  • Washington State Mentors
  • Women's Funding Alliance
  • FORT LAUDERDALE
  • ALS Foundation
  • American Cancer Society
  • Broward Education Foundation
  • Catholic Charities of the Archdiocese of Miami
  • Museum of Art Fort Lauderdale
  • Red Cross of Broward County
  • Seafarers' House
  • Symphony of the Americas Society
  • United Way of Broward County
  • TAMPA
  • American Cancer Society
  • American Heart Association
  • Florida Orchestra
  • Florida Suncoast Affiliate of Susan G. Komen for the Cure
  • Moffitt Cancer Center & Research Institute Foundation
  • St. Joseph's Children's Hospital of Tampa
  • Tampa Mayor's Beautification Program
  • SAN DIEGO
  • Girl Scouts, San Diego-Imperial Council
  • Las Patronas
  • LEAD San Diego
  • The San Diego Foundation
  • San Diego Grantmakers
  • San Diego Maritime Museum
  • San Diego Opera
  • San Diego Performing Arts League
  • San Diego Symphony
  • San Diego Zoo
  • YMCA San Diego
  • .ALASKA
  • Alaska Bird Observatory
  • Alaska Native Heritage Center
  • Alaska Natural History Association
  • Alaska Raptor Center
  • Fairbanks Community Food Bank
  • Greater Sitka Arts Council
  • Habitat for Humanity
  • Hospice of the Tanana Valley
  • Juneau Arts & Humanities Council
  • Junior Achievement of Alaska
  • Sealaska Heritage Institute
  • Seward Senior Center
  • Sitka Trail Works
  • SYANA Performing Arts
  • United Way of Anchorage
  • University of Alaska Museum of the North
  • VANCOUVER, BRITISH COLUMBIA, CANADA
  • Arts Club Theatre Company
  • BC Lions Society for Children
  • Canuck Place Children's Hospice
  • University of British Columbia Hospital Foundation
  • Vancouver General Hospital
  • Vancouver Symphony Orchestra
  • YUKON, CANADA
  • Alsek Music Festival
  • Canadian Cancer Society
  • Dawson City Music Festival
  • Dawson City Ski Association
  • Freedom Trails Therapeutic Riding Association
  • Yukon Arts Centre
  • OTHER LOCATIONS
  • United Way of St. Thomas-St. John

Reduced-Fare Cruise Policy for
Nonprofit Fundraising Events

Holland America Line supports nonprofit organizations in a variety of ways, including cash donations, reduced-fare cruises, in-kind shipboard events, fundraising drives that involve our employees and guests, and the promotion of employee volunteer efforts. Through our Reduced-Fare Cruise Policy, we are pleased to offer a limited number of cruise certificates for two at a significantly reduced cost to nonprofit organizations in support of their fundraising events. A Holland America Line cruise is a valuable item that offers auction guests or raffle ticket buyers the opportunity to experience a luxurious cruise while supporting your charitable mission.

If approved, your organization will be offered the option to purchase one of the following reduced-fare cruise certificates for a minimum outside cabin for two guests:

  • Option A: Any Fall Caribbean or Mexico cruise for two of up to 7 days at a reduced rate of $700, certificate valid for 18 months; some restrictions apply (brochure prices range from $799 - $1,049 per person).
  • Option B: Any cruise for two of up to 7 days to Alaska, the Caribbean, Mexico or Canada/New England at a reduced rate of $1,000, certificate valid for one year; some restrictions apply (brochure prices range from $799 - $1,649 per person).
  • Option C: Any cruise for two of up to 12 days at a reduced rate of $1,500, certificate valid for one year; some restrictions apply (brochure prices range from $1,499 - $3,329 per person).

Please note, brochure prices vary depending on destination and time of travel.

Holland America Line reserves the right to determine whether the organization will be offered cruise option A, B, or C, if any. Please note, the individuals who purchase the certificate from you via your fundraiser are responsible for all taxes, onboard charges and hotel service charges.

To apply for a reduced-fare cruise certificate, requesting nonprofits must meet the following minimum qualifications:

  • The organization must be a 501(c)(3) nonprofit organization or non-US equivalent.
  • The organization must support environmental, health-related, cultural, arts, or maritime causes.

The following organizations and events are not eligible for a reduced-fare cruise certificate:

  • Schools, colleges, and universities
  • Religious organizations
  • Golf tournaments

Priority is given, but not limited, to organizations serving key port communities from which Holland America Line sails: Seattle, San Diego, Tampa, Fort Lauderdale, and Vancouver, BC.

If your organization meets the above criteria, please e-mail a written request, including the following information, to Cruise Donation Program, giving@hollandamerica.com, Holland America Line, 300 Elliott Avenue West, Seattle, WA 98119, Phone: 206-298-3043, Fax: 206-262-5934.

1. Complete contact information for the organization and individual making the request.
2. Brief statement of your organization's mission.
3. Name, date, and brief description of the fundraising event for which the cruise certificate will be used.
4. Estimated number and demographics of the event audience and guests.
5. Total amount that the event is expected to raise.
6. Description of any benefits available to event contributors, such as auction program ads, logo recognition on event collateral, etc.
7. The cruise certificate you would prefer.
8. If you have received a cruise certificate from us in the past, please let us know the date it was sold and how much money your organization raised from that certificate.
9. A copy of your IRS 501(c)(3) letter, if a U.S. organization..

To allow time for processing, your request must be made at least 60 days in advance of your event/drawing, and we encourage even earlier submissions. All inquiries will receive a response.

Due to the large number of requests we receive, we regret that we are unable to fulfill all requests. Also, nonprofits must re-apply each year and may not be approved every year, even if they have received a certificate in the past.

Thank you for your interest in Holland America Line. We wish you the very best of luck with your fundraising efforts!

Environment

Holland America Line's Environmental Commitment

At Holland America Line, cruising is our passion. We are equally passionate about protecting and preserving the pristine destinations that we visit. For many years we have emphasized environmental stewardship and conservation in our operations. Today, our environmental initiatives positively affect the lives of guests, staff and the inhabitants of the many regions visited by our cruises and tours.

All of our business decisions are made on the basis of certain fundamental principles. Ensuring safety and protecting the environment are two of the most important of these principles. Whenever we act or choose not to act, we need to ask ourselves whether doing so will maintain safety and prevent damage to the environment. This philosophy underlies our Safety and Environmental Policy. As stated in the policy:

Safeguarding our guests, crews, ships and the environment in which we live and operate is not only the right thing to do, it is essential to the successful conduct of our business.

Stein Kruse

President and Chief Executive Officer

We take care of the Planet

Our five star ships are as environmentally sound as they are beautiful. Here are just a few of our environmental efforts:

  • Environmental Management System: All of our ships are ISO 14001 certified by Lloyd's Register Quality Assurance (LRQA), North America.
  • Environmental Officers: Stationed onboard every ship to provide environmental training and oversee shipboard compliance with environmental requirements.
  • Advanced Waste Water Purification Systems: These systems treat wastewater to a higher quality than most municipal treatment systems and the discharge is clean enough to meet the drinking water standards in many communities.
  • Shore Power: The Noordam, Westerdam and Oosterdam have been modified to connect to shore power in Seattle and where compatible facilities are available.
  • Cleaning Supplies: All ships use cleaning products specifically designed for environmentally friendly application onboard ships.
  • Recycling: All ships have recycling, garbage and hazardous materials programs that address bottles, cans, paper, cardboard, plastic, and hazardous waste.
  • Dry Cleaning Machines: Perchloroethylene based dry cleaning equipment is being replaced by machines using non-hazardous detergents formulated with soy, banana and orange extracts.
  • X-ray Facilities: Digital technology is being implemented onboard to eliminate the chemicals used by traditional x-ray machines.
  • Soy Inks: All onboard materials are printed with environmentally friendly soy based ink.
  • Water Conservation: All staterooms have low flow systems for toilets and showers installed.
  • Donation Program: Rather than being thrown away, unneeded beds, furniture, electronics, linens and other items from our ships are donated around the world to worthy charitable organizations.

Environmental Awards

Our activities to protect the environment have not gone un-noticed by others. We have recently won the following environmental honors:

  • Kuoni Green Planet Award: The Noordam, Oosterdam and Westerdam each won a Green Planet Award in 2006 from this Swiss travel company.
  • Porthole Cruise Magazine: In 2006, we were recognized as "Best Eco-Friendly Cruise Line."
  • NOAA Conservation Partnership Award: Presented to Holland America Line in 2006 for our Whale strikes Avoidance training program.

Guest Invitation to Environmental Excellence

We invite and encourage all of our guests to assist us as we work to protect the environment both onboard and ashore. You can make a difference on your cruise and land tour in the following ways:

  • Towel Re-Use Option: Similar to many fine hotels ashore, you can signal your cabin steward of your desire for fresh simply by leaving them on the floor. If you would like to re-use your towel, simply hang it on the bathroom door or towel rack to let the cabin steward know your intentions. This helps the environment by reducing energy, water and detergents required for daily washings.
  • Guest Presentations: We invite you to attend one of our Environmental Stewardship presentations given every cruise by the ship's Environmental Officer. On cruises to Alaska and Antarctica, we also offer you the opportunity to attend a variety of other environmental and ecological presentations given by one of our onboard enrichment speakers.
  • Turn Off Cabin Lights and TV When Not in Use: As when ashore, energy conservation goes a long way to helping us protect the environment.
  • Close Exterior Doors: Guests can help maintain interior temperatures and humidity while conserving energy and helping protect the environment by assuring that exterior doors in both public and cabin spaces are not left open un-necessarily.
  • No Garbage Overboard: Please do not throw anything overboard. Trash receptacles and ash trays are provided on all open decks for your use.
  • Use the Proper Waste Container: We have placed waste containers for paper, aluminum cans and garbage throughout the vessel. Using the right container goes a long way to helping assure it is properly and efficiently managed.
  • Protect Wildlife: Do not disturb or feed birds and other wildlife. Do not touch or handle coral reefs when SCUBA diving or snorkeling.
  • No Litter Ashore: Please do not leave trash on beaches- use trash receptacles ashore or carry it back onboard with you.

Reduce, Reuse, Recycle

Holland America Line takes many measures to minimize or reduce solid waste volumes. Approximately 8 tons of garbage are collected onboard each ship during a seven day cruise. Holland America Line employs many "best practices" to help minimize and manage this waste.

When purchasing products and material for use on vessels, Holland America Line takes an aggressive approach to ordering the right quantities, and to minimize the use of packaging, especially plastics. For example, the ships use paper or washable cups, wooden stirrers, paper bags and glass or metal packaging whenever possible. To further reduce plastic packaging, Holland America Line has installed bulk dispensers for individual condiments and cream. Holland America Line buys products manufactured from or packaged in recycling packaging. Printed matter is on recycled paper when available. On board amenities are free of animal products and have not been tested on animals.

Cleaning products are selected to be environmentally friendly while providing the most effective sanitation program available. In addition, bulk formulators and dispensing systems have been installed onboard to dramatically reduce the generation of packing and container waste. These products not only get the job done, but are compatible with our advanced waste water treatment systems to complement that technology.

Holland America Line has a strict protocol for garbage handling. All crew members are trained to use products fully, reuse when possible, and to sort garbage properly when disposing of material. All ships also have crewmembers that are especially trained and responsible for final sorting, processing, storing, recycling and disposal.

All garbage is first separated into categories: food waste, glass, cans, paper, cardboard, cooking oil and wooden pallets. Everything that can be recycled is sent ashore for recycling, depending on the available shore-side facilities. All other waste is disposed of in a way that meets or exceeds international, national or local requirements. As a result of these practices, Holland America Line is able to significantly reduce the volume of solid wastes generated.

Holland America Line Seagoing Environmental Innovation

A true innovator when it comes to seagoing environmental protection, Holland America Line pioneered the use of "cascade bilge-water treatment systems" in which oily bilge water is treated by two separate systems before being discharged overboard in conformance with international, state or local requirements. Bilge water is the engine maintenance run off and condensation that collects in the ship's bilge. Enhanced maintenance practices also serve to minimize generation of bilge water.

The waste stream with perhaps the greatest potential environmental impact is sewage, also called black water. Black water comes from the toilets and from the drains and sinks of the infirmary. All vessels are equipped with certified Marine Sanitation Devices meeting the specification of international and U.S. Coast Guard requirements. In fact, most of Holland America Line's ships are fitted with ZENON or Rochem Advanced Waste Water Purification Systems that treat the blackwater with state of the art Reverse Osmosis and Bioreactor technology. These systems employ a series of filters and disinfecting steps to treat the black water before discharge to the sea. The resulting effluent exceeds the quality of most municipal treatment systems, and is clean enough to meet the drinking water standards in many communities ashore.

In the realm of engine emissions, Holland America Line is stepping to the forefront in exploring new technologies as well. In 2006, Vista-class cruise ships ms Westerdam and ms Oosterdam were modified to connect to shore power at the Port of Seattle, to reduce both fuel consumption and air emissions. In early 2007, ms Noordam was similarly modified to accept shore-power. Holland America Line will buy and use electricity ("shore power") provided by Seattle City Light, instead of burning ship-board fuels for power while stationed in Seattle.

Each Holland America ship generates approximately eight tons of refuse, on average, during a 7-day cruise. This waste is carefully separated and processed. Each ship is equipped with various types of processing equipment, such as a mulcher, grinder, glass breaker, densifier, baler and incinerator. Waste is processed for onboard storage for land disposal or for recycling. Glass is ground into small fragments and paper is baled or burned. Food waste may be ground and incinerated, discharged at sea, or saved for shore disposal, depending on the location of the ship. All plastic is saved for shore disposal.

Seawater Scrubber Pilot Program

Furthermore, an in-depth feasibility study is underway in cooperation with local regulatory agencies, the United States Environmental Protection Agency and Environment Canada, to develop and test a sea water scrubber . On our ship the ms Zaandam. If successful, such scrubbers will reduce SOx emissions as well as particulate matter.

These technology solutions are in addition to monitoring and operating practices we employ to minimize emissions.

Click Here for an overview of the project and the summary of environmental monitoring data collected to date.

Environmental Management and ISO 14001 Certification

In June 2006, Holland America Line's Environmental Management System was certified to conform to the ISO 14001 standard by an independent registrar - Lloyd's Register Quality Assurance. The Environmental Management System is the collection of all of environmental policies, training and procedures for every shipboard significant environmental aspect.

This certification recognizes Holland America Line's robust environmental standards, commitment to continual improvement and policy to prevent pollution. Success in achieving ISO 14001 certification is an important demonstration to guests, employees, stakeholders, and the communities in which Holland America Line sails, that we are responsible stewards of the environment.

Holland America Lines Environmental Management System requires an Environmental Officer on board each ship to provide environmental training and to oversee shipboard compliance with environmental laws, regulations, industry standards and company policies. The Environmental Officer reports directly to the ship's Master. Each ship in the fleet is further monitored and evaluated by aggressive environmental audit programs.

All crew members receive basic environmental training to assure they know the requirements and procedures necessary to protect the environment. Those with additional responsibilities receive further environmental training specific to their jobs. Every aspect of vessel operations, from the food preparation and hotel operations, to the navigation and ship operations on the bridge, to the engineering and maintenance activities in the engine room, are performed in a manner to minimize the impact on the environment while assuring a safe, comfortable and satisfying experience for guests.

Lastly, corporate headquarters has an Environmental Compliance Programs department that provides training and guidance to the fleet. The Vice President of this department reports directly to the President and CEO.

Using New Technology to Reduce Hazardous Materials

Holland America Line is actively seeking to reduce both the quantity and toxicity of hazardous materials used on board. For example, perchloroethylene based dry cleaning machines are being replaced with soy, orange and banana oil based "wet cleaning" machines. Also, on board x-ray facilities are being converted to digital technology, which will further reduce the use and disposal of hazardous materials. Onboard photo labs are equipped with a silver recovery system that removes the silver content from spent photo-chemicals, allowing both the silver and the spent chemicals to be further treated or recycled. Ships are also transitioning to digital photography equipment as that technology becomes more widespread among guests.

When chemical wastes need to be disposed of, all such materials are landed ashore for disposition in strict compliance with shoreside regulations and tracked using an innovative computerized tracking system. Every opportunity for recycling or reuse is explored to minimize wasting of materials.

Sea Water Scrubber Technology Test to Reduce Emissions

An in-depth feasibility study is underway in cooperation with local regulatory agencies, the United States Environmental Protection Agency and Environment Canada, and Holland America Line to develop and test a stack emission scrubber for possible use on board our cruise ships. The first test is being launched on the ms Zaandam in 2007. If successful, such scrubbers will reduce NOx and SOx emissions as well as particulate matter. These technology solutions are in addition to monitoring and operating practices we employ to minimize emissions. For more information please review our FAQs and Technical Demonstration.

Sea Water Scrubber Press Releases:

Holland America Line To Conduct Air Emission Reducing Seawater
Scrubber Study


Holland America Line's ms Zaandam First Cruise Ship to Sail with Revolutionary Emissions Reduction Technology

Inviting our Guests to Participate: Environmental Awareness & Stewardship

In addition to our environmental onboard enrichment programs, Holland America Line guests are invited to view Holland America Line's environmental stewardship video while onboard. Presented by the Environmental Officer, this 20 minute video describes our environmental protection practices, and is followed by a question and answer period with the audience.

Ships traveling to Alaska and Antarctica also have special presentations for guests to ensure their sensitivity to the special environmental conditions that exist in those regions.

Holland America Line invites guests to participate in its onboard environmental programs. In addition to stationing segregated waste containers throughout the vessel, guests are encouraged to reuse bath towels thus reducing the amount of water and laundry chemicals consumed and disposed by the laundry.

Bringing it all Together

It is only with this combination of people, policies, procedures, and technology that Holland America Line is able to achieve the outstanding environmental results. It is all part of commitment to excellence in everything the company does, and it is this commitment that challenges Holland America Line to do even better in the future.

Alliances

Vacation Interchange PrivilegesSM Program

Holland America Line, the highest-rated premium cruise line in the world in the 2002 and 2003 Travel & Leisure magazine "World Best" awards, is a member of the exclusive World's Leading Cruise Lines alliance. This alliance includes Carnival Cruise Lines, Princess Cruises, Cunard Line, Seabourn Cruise Line, and Costa Cruises. Sharing a passion to please each guest and a commitment to quality and value, the member lines appeal to a wide range of lifestyles and budgets. The World's Leading Cruise Lines offer exciting and enriching cruise vacations to the world's most desirable destinations.

As part of this alliance, Holland America Line is proud to participate in the Vacation Interchange Privilegessm program. With the VIP program, any guest who has previously cruised on any member cruise line is entitled to certain past-guest savings offered by other member lines.*

Learn more about the program at http://www.worldsleadingcruiselines.com

*Certain limitations and restrictions may apply.

Jobs

Employment

Welcome on board!

Every day, thousands of Holland America Line guests hear this warm greeting as they board our ships. This phrase represents the spirit that inspires our entire company, Holland America Line. There may be more than one thousand job titles at Holland America Line, but all of us have the same goal - to be the world's best hosts.

During our 135 years , we have extended hospitality and world-class service to more than 10 million guests. We make it our goal to create an excellent work environment for all our staff. At Holland America Line, we know that it is our more than 14,000 employees who have made us one of the most respected cruise lines in the world. It is their effort, loyalty, dedication and talent that are vital to our success and our future.

Land-Based Employment

View land-based openings at Career Builder.

For land-based employment only, please e-mail a cover letter and resume to: resume@hollandamerica.com.

Human Resources Contact Information

  • Mailing Address
  • 300 Elliott Ave. W.
  • Seattle, WA 98119
  • Attn: Human Resources
  • Phone: 206-281-3535
  • Fax: 206-298-3899
  • Jobline: 206-286-3496
  • Entertainment Job Line: 206-286-3499

Company Profile

In 1873, Holland America Line first sailed tall-masted cargo ships from Rotterdam in the Netherlands across the Atlantic. Because it serviced the Americas, the company became known as Holland America Line. Initially, only a few passengers traveled with us. As the popularity of traveling by ship increased, Holland America Line ocean liners became known for their elegant accommodations and premier service. During our first 100 years, we welcomed more than 4.5 million guests. Among those guests were 850,000 people who immigrated to the United States from Europe in search of a better life.

Commercial passenger jets changed the world's travel habits forever. Oceans could be crossed in hours instead of days. However, the desire remained for the elegant ambiance and total escape offered by the great ocean liners. By 1971, Holland America Line had dedicated all its ships to offering the finest cruise vacations available. The deep blue hulls of the Holland America Line fleet are familiar sights in nearly every world harbor. Our ships are as unique as our hospitality.

Although most people associate the Holland America Line name with luxurious cruising, we are in fact good hosts on both land and at sea. Holland America Line includes Alaska's largest land tour company as well as Westmark Hotels and Inns, the largest hotel chain in Alaska and the Yukon Territory. Originally founded as Arctic Alaska Tours in 1947, we began showing people the natural beauty of Alaska 12 years before it became a state. Our trademark was, and still is, "A unique exploration of a unique region." Our guests move through the countryside in 175 deluxe motorcoaches operated by our subsidiary Gray Line of Alaska. Holland America Line also operates Gray Line of Seattle, the largest tour operator in the region which specializes in tours of the Canadian Rockies and the Pacific Northwest.

Holland America Line is more than a large company, and the individual talents that have brought us success are countless. Everyone working for this company has one thing in common - by instinct, we all enjoy being good hosts. We all follow a tradition of excellence that began with the staff of a ship named the Rotterdam. Both then and today, our guests are what is most important to us. We are extremely pleased with our proud family of employees. Their talents and contributions are an important part of our future success.

Benefits

The quality of our employees has made Holland America Line a successful company over the years. In recognition of the contributions made by our employees, we provide a broad array of benefits designed to attract and retain the strongest candidates. Our benefits and compensation packages are reviewed and updated regularly, and include such programs as: medical and dental coverage; 401(k) plan; profit sharing; life insurance; accidental death and dismemberment coverage; long-term disability; vacation and personal time off; in-house training seminars; commuting subsidies; and tuition assistance.

In addition, we offer travel benefits to employees and their immediate families that are unique to our industry and to Holland America Line. What could be more rewarding at the conclusion of a project than taking a vacation on board one of our premier cruise ships? After the completion of one year of employment, employees become eligible for a free space-available cruise. That is our way of saying "Thank you!" for a job well done.

Shipboard Employment

Thank you for your interest in shipboard employment with Holland America Line.

Due to labor agreements between the ship-owning companies and unions in Holland, Indonesia and the Philippines, most of our crew positions (including the majority of service staff personnel) are limited to members of these unions.

Please note: Holland America Line employs shipboard staff through its offices in Seattle, Washington (USA), The Netherlands and the firms listed on this site. Any other firm using Holland America Line images and/or claiming a relationship to the company for purposes of offering employment is not authorized to do so by Holland America Line. Holland America Line accepts no responsibility for promises made by such unauthorized firms.

Hotel Officers
Persons desiring employment in the Hotel Department on board the ships should visit www.hollandamerica.hospitalityjobs.hcareers.com for our current openings.

Deck and Engine Officers