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From the Executive Office Greetings, For more than 136 years, Holland America Line has been a recognized leader in cruising, taking our guests to exotic destinations around the world. If you are looking for some of the most spacious and comfortable ships at sea, award-winning service, five star dining, extensive activities and enrichment programs and compelling worldwide itineraries, you've come to the right place. We are committed to our mission: through excellence, we create once-in-a-lifetime experiences, every time. Today, Holland America Line's fleet of 14 elegant, mid-size ships offers nearly 500 sailings a year visiting all seven continents. Cruises include both popular and less-traveled ports in the Caribbean, Alaska, Europe, Mexico, South America, the Panama Canal, Australia, New Zealand and Asia - as well as unique voyages to the Amazon, Antarctica and our extended Grand Voyages. Along with enticing destinations, we offer one-of-a-kind programs such as the Culinary Arts Center cooking demonstrations and The Collections of Holland America Line - specially chosen shore excursions to further enhance our guests' appreciation and understanding of the places they visit. Holland America Line has a long and proud history of delivering extraordinary vacation experiences, and with our ongoing $525-million Signature of Excellence® commitment, that experience is now better than ever. Signature of Excellence enhancements encompass virtually every area of our ships and range from new facilities and public spaces to added services and amenities. Innovative programs and superior amenities have consistently placed us among the highest-rated premium cruise lines, earned us the prestigious Five Star Diamond Award from The American Academy of Hospitality Sciences and one of the highest rates of repeat guests in the industry. We are very proud of these achievements and look forward to exceeding guests' expectations in every aspect of our operation. Holland America Line also continues to set new standards for environmental leadership. Through hard work and dedication, Holland America Line earned its ISO 14001 certification in June 2006. As the internationally recognized standard for environmental management, ISO 14001 encompasses virtually every aspect of our ships' operations. Our commitment to it demonstrates our belief that the safeguarding of our guests, crews, ships and the environment in which we live and operate is not only the right thing to do, it is essential to the successful conduct of our business. As part of our collective social responsibility, the company, employees, and guests have joined together to give back to communities and organizations around the world. Through the Ship to Shelter program, Holland America Line collects valuable and reusable goods from ships for donation to charities serving people in need. And together, guests and employees have donated over $1 million through our innovative On Deck for the Cure® shipboard walks benefiting Susan G. Komen for the Cure. Whether it's donating shipboard items to an orphanage, cleaning up a neighborhood park, or donating money to disaster relief, Holland America Line and its employees share time and resources to make a difference. On the horizon, we are looking forward to welcoming our second Signature class ship to the fleet in 2010. The ms Nieuw Amsterdam will have a capacity of 2,106 guests and many outstanding new amenities sure to be appreciated by our discerning guests. Signature of Excellence is a promise from every Holland America Line employee to our guests - a commitment to provide a truly extraordinary experience and tremendous value. We invite you to experience our award-winning service, extraordinary accommodations, five star dining, entertaining onboard activities, and exotic destinations that can only be found on a cruise with Holland America Line. We look forward to welcoming you aboard. Offering you my signature of excellence, Stein Kruse President and Chief Executive Officer
We are proud to share some of the organizations and publications which have honored us with awards and accolades. #1 Preferred Cruise Line Portrait of Affluent Travelers™ survey; Yesawich, Pepperdine, Brown & Russell Consistently Among the Highest-rated Cruise Lines Condé Nast Traveler Readers' Choice Awards Travel + Leisure World's Best Awards Highest-Rated Premium Cruise Line Condé Nast Traveller UK Readers’ Travel Awards International Five Star Diamond Award The American Academy of Hospitality Sciences High Deluxe Five-Star-Plus Rating World Ocean & Cruise Liner Society Best Overall Cruise Value (17 consecutive years) World Ocean & Cruise Liner Society, Ocean & Cruise News Best Alaska Itineraries, Best Canada/New England Itineraries, Best South America Itineraries, Most Eco-Friendly Cruise Line, Best Computer Facilities, Best Medical Facilities, Best Overall Facilities for Physically Challenged Passengers Porthole Cruise Magazine Readers' Choice Awards Best Cabins; Best Activities Cruise Critic Editors’ Picks Awards Among the Best Cruise Ship Spas SpaFinder Readers’ Choice Awards Best Private Island in the Cruise Industry (seven consecutive years), Best Alternative Restaurant: Pinnacle Grill Porthole Cruise Magazine Editor-in-Chief Award Green Planet Award Kuoni Switzerland for outstanding environmental standards Best Cruise Line, Europe, Best New Ship 2008: ms Eurodam Travel Weekly, Readers' Choice Awards Gold Medal: Best Eco-Friendly “Green” Cruise Ship Program: Ship to Shelter Silver Medal: Best Mid-Size Cruise Ship: ms Prinsendam Travel Weekly, Magellan Awards Best New Ship: ms Eurodam TravelAge West Magazine, WAVE Awards Best Cruise Ship: ms Rotterdam Travel Trade, Readers’ Choice Awards Responsible Tourism Award Virgin Holidays
Company Profile With 136 years of experience, Holland America Line is recognized as the undisputed leader in the cruise industry’s premium segment. Holland America Line’s fleet of 14 ships offers nearly 500 cruises to 320 ports of call in more than 100 countries, territories or dependencies. Two- to 114-day itineraries visit all seven continents, including Antarctica, South America, Australia/New Zealand and Asia voyages; a Grand World Voyage; and popular sailings to ports in the Caribbean, Alaska, Mexico, Canada/New England, Europe and Panama Canal. As part of its social responsibility initiative, the leading premium cruise line contributes over a million dollars each year in cash, in-kind shipboard events and useable goods to a broad range of charitable organizations nationally and internationally. Additionally, the line provides over 2,000 reduced-fare cruises annually to support charitable fundraising events throughout the United States and Canada. The innovative On Deck for the Cure program has raised more than $1.5 million in donations to Susan G. Komen for the Cure. Over the course of the company’s long history Holland America Line has carried more than 10 million passengers from Europe to the New World and to vacation destinations across the globe. Providing Passage to the New World
Compelling Worldwide Itineraries In the 2006 Portrait of Affluent Travelers survey by Yesawich, Pepperdine, Brown and Russell, Holland America Line topped the list of cruise lines sought after by affluent leisure travelers. Fleetwide, the company features Signature of Excellence enhancements, totaling more than $525 million, that showcase the Culinary Arts Center presented by Food & Wine magazine — a state-of-the-art onboard show kitchen where more than 60 celebrated guest chefs and experts provide cooking demonstrations and classes — Explorations Café powered by The New York Times, teens-only activity areas and all new stateroom amenities highlighted by flat-panel TVs and plush Euro-top Mariner’s Dream Beds. With an ongoing commitment, the premium line continues to focus on product enhancements in accommodations, service, dining, itinerary development and enrichment programs and activities. Examples include As You Wish dining for open seating, a new Culinary Arts Center program for kids, and the expansion of shore activities to include private touring options in port. Holland America Line's Five-Star Fleet
Holland America Tours Holland America Line offers cruise and CruiseTour packages ranging from adventure shore excursions to full itinerary land tours of Alaska and the Yukon. All CruiseTour itineraries combine a land tour and a Holland America Line cruise. Rail tours have been offered since 1987 on board the McKinley Explorer full-domed luxury rail cars, with service between Anchorage, Denali National Park and Fairbanks. In 2007, Holland America introduced the Explorer Coaches, luxury Alaska themed motor coaches that provide space and comfort unparalleled in the industry. In 2003, Holland America Line introduced exclusive CruiseTours to Canada's spectacular sub arctic Kluane National Park, a UNESCO World Heritage Site, encompassing pristine wilderness and having five of the seven highest peaks in North America, and in 2005 added Tombstone Territorial Park, outside of Dawson City, Yukon as an additional wilderness experience. Holland America Line is headquartered in Seattle, Washington. 7/09
EXECUTIVE TEAM Stein Kruse President and Chief Executive Officer Stein Kruse is president and chief executive officer for Holland America Line Inc. a unit of Carnival Corporation & plc. Kruse reports to Micky Arison, chairman & CEO, and Howard Frank, vice chairman & COO, Carnival Corporation & plc. Kruse joined Holland America Line in 1999 as senior vice president, fleet operations with overall responsibility for all Holland America Line's operations. In 2003, Kruse was named president and chief operating officer, and on December 1, 2004, chief executive officer. Kruse joined Holland America Line from "K" Line America, where he was senior vice president and chief financial officer. He also oversaw financial activities in seven U.S. subsidiary companies for the global Japanese shipping company and served on the board of directors. Prior to that, Kruse held several executive positions in the cruise industry. He was executive vice president and chief operating officer for Radisson Seven Seas Cruises and president and CEO for Seven Seas Cruise Line. A former vice chairman of Cruise Lines International Association (CLIA), Kruse serves as a director on the boards of the United States Coast Guard Foundation and CLIA, and on the board of governors of the World Trade Center in Seattle. A native of Oslo, Norway, Kruse holds a bachelor of science degree from Purdue University and is a graduate of Harvard Business School's Advanced Management Program. The Kruse family resides in Bellevue, Washington.
EXECUTIVE TEAM Stein Kruse President and Chief Executive Officer Stein Kruse is president and chief executive officer for Holland America Line Inc. a unit of Carnival Corporation & plc. Kruse reports to Micky Arison, chairman & CEO, and Howard Frank, vice chairman & COO, Carnival Corporation & plc. Kruse joined Holland America Line in 1999 as senior vice president, fleet operations with overall responsibility for all Holland America Line's operations. In 2003, Kruse was named president and chief operating officer, and on December 1, 2004, chief executive officer. Kruse joined Holland America Line from "K" Line America, where he was senior vice president and chief financial officer. He also oversaw financial activities in seven U.S. subsidiary companies for the global Japanese shipping company and served on the board of directors. Prior to that, Kruse held several executive positions in the cruise industry. He was executive vice president and chief operating officer for Radisson Seven Seas Cruises and president and CEO for Seven Seas Cruise Line. A former vice chairman of Cruise Lines International Association (CLIA), Kruse serves as a director on the boards of the United States Coast Guard Foundation and CLIA, and on the board of governors of the World Trade Center in Seattle. A native of Oslo, Norway, Kruse holds a bachelor of science degree from Purdue University and is a graduate of Harvard Business School's Advanced Management Program. The Kruse family resides in Bellevue, Washington.
EXECUTIVE TEAM Richard D. Meadows, CTC Executive Vice President, Marketing, Sales and Guest Programs Richard D. Meadows is the executive vice president, marketing, sales and guest programs for Holland America Line Inc., a unit of Carnival Corporation & plc. Meadows has global revenue responsibility for Holland America Line's cruises and CruiseTours. His duties include oversight of all product pricing and yield management, marketing, sales, reservations, public relations and guest relations activities of the company. With over two decades in the cruise industry, Meadows has held positions in Carnival Corporation since 1984 including vice president, corporate marketing, Carnival Corporation and director of sales, Carnival Cruise Lines. From 1994 - 2000, Meadows served as vice president, sales and marketing, with Windstar Cruises, a former subsidiary of Holland America Line. Prior to joining Holland America Line in July 2004, Meadows served as senior vice president, sales and marketing, at Seabourn Cruise Line where he was responsible for overall brand management and product development, global strategic marketing and sales promotion. Very active in the cruise and travel industry, Meadows is a frequent speaker at industry forums and serves on the Cruise Lines International Association's Marketing Committee. In the Seattle area, he has served on the board of directors of the Seattle Repertory Theatre and has been appointed by Governor Gregoire to the Washington State Tourism Commission.
EXECUTIVE TEAM Dan Grausz Senior Vice President - Fleet Operations Dan Grausz is the senior vice president, fleet operations for Holland America Line, a unit of Carnival Corporation & plc, reporting directly to Stein Kruse, president and chief executive officer. Grausz has overall responsibility for Holland America Line's marine hotel, nautical, technical, port operations and compliance, as well as Caribbean relations, operations policy and planning, purchasing and vessel new building. Grausz previously served as Holland America Line's vice president and general counsel. During his tenure with Holland America Line, Grausz has been a key participant on the senior management team and has been integrally involved with the building of the 14-ship fleet. Prior to joining Holland America, Grausz was a partner at the Seattle firm of Helsell, Fetterman, Martin, Todd & Hokanson. He also practiced law in New York City. Grausz has a bachelor of science degree from Cornell University, a master of business administration from the Wharton School of Business at the University of Pennsylvania and a law degree from the University of Pennsylvania. Active in the community, since 1999 Grausz has served on the Mercer Island (WA) City Council where he lives with his family.
EXECUTIVE TEAM Larry D. Calkins Senior Vice President, Finance and Information Technology Larry Calkins is senior vice president, finance and information technology for Holland America Line Inc., a unit of Carnival Corporation & plc. Appointed to the position in December 2006, Calkins has overall responsibility for finance and information technology. Calkins has been with Holland America Line for 22 years, starting as controller and progressed to the position of vice president, finance, and chief financial officer in 1989. Prior to joining Holland America Line in 1985, Calkins spent nine years in public accounting, achieving audit manager status with the accounting firm KPMG. Calkins contributes time and financial resources to numerous charitable efforts in the local community and is past chairman and current member of the executive board of the Accounting Development Fund at the University of Washington. A Washington native and certified public accountant, Calkins and his family live in Bellevue.
EXECUTIVE TEAM Paul Goodwin Senior Vice President, Onboard Revenue Services and Tour Operations Paul Goodwin is the senior vice president, onboard revenue services and tour operations for Holland America Line Inc., a unit of Carnival Corporation & plc. Goodwin directs the development and implementation of Holland America Line's onboard revenue, including shore excursions, beverage operations, retail services, spas and salons, casino operations and other revenue outlets. He also holds responsibility for worldwide pre- and post-tours including overall responsibility for Seattle, Alaska and Yukon land operations including the Westmark Hotel and Gray Line of Alaska. A 30-year veteran of the cruise and travel industry, Goodwin joined Holland America Line in December 2003, having served as vice president, pricing and planning at Radisson Seven Seas Cruises. In that position he was responsible for itinerary planning and development, cruise pricing, revenue/yield forecasting and management, shore excursions, land, hotel and air. Goodwin was also director of passenger services of Regent Seven Seas Cruise Line. Goodwin began his career with Holland America Line in the early 1980's as manager of the Vancouver operation. Goodwin graduated from the University of British Columbia in Vancouver with a Bachelor's degree in 1983 and lives in Woodinville with his wife and three children. Goodwin reports to Stein Kruse, president and chief executive officer of Holland America Line Inc.
Kelly Clark, vice president, general counsel and ethics officer, oversees all legal matters for the Holland America Line group of companies. In that role, Clark advises the company on a broad range of issues arising from Holland America Line’s ownership and operation of a fleet of fourteen luxury cruise ships operating under the brand name Holland America Line, including the Westmark Hotel group, Gray Line of Alaska, and Worldwide Shore Services, a wholly owned shoreside services subsidiary. Clark joined Holland America Line’s legal department in 2002 as assistant general counsel and was promoted to her current position in November 2004. Prior to joining Holland America Line, Clark was a litigation associate at Paul, Weiss, Rifkind, Wharton & Garrison in New York City, where she advised corporate clients on commercial and criminal litigation matters. Clark received both her Juris Doctor and Masters in business administration from New York University in 1993. From 1993 through 1999, she was associated with Rogers & Wells LLP (now known as Clifford Chance Rogers & Wells), also in New York City. Clark is a member of the bar in the states of New York and Washington.
EXECUTIVE TEAM William J. Morani Jr. Vice President - Environmental Management Systems William J. Morani Jr. is vice president, environmental management systems for Holland America Line Inc., a unit of Carnival Corporation & plc. He is responsible for ensuring that the company and the fleet comply with environmental regulations and policies. Morani joined Holland America Line as director, environmental compliance in May 2003 and provided program oversight to Holland America Line's comprehensive environmental compliance programs. In 2005, he was promoted to vice president. Morani came to Holland America Line after a distinguished 28-year career in the US Coast Guard, retiring as a captain. As deputy director and then acting director, he oversaw the activities of the Coast Guard's National Maritime Center and its subordinate commands. Morani also held senior leadership positions as chief, marine safety and security division for the Second Coast Guard District; and commanding officer and captain of the Port for the Marine Safety Office in Louisville. During his career in the Coast Guard, Morani became recognized as one of the most experienced marine accident investigators. A graduate of the Massachusetts Maritime Academy, Morani holds master's degrees in systems management and public administration as well as bachelor of science degrees in marine transportation and nautical science. He is a member of the Pacific Northwest Center for Ocean Sciences Education Maritime Industry
EXECUTIVE TEAM Brendan J. Vierra Vice President, Human Resources Brendan Vierra is vice president of human resources for Holland America Line Inc., a unit of Carnival Corporation & plc. Appointed to this position in May 2008, he leads a team of human resources professionals responsible for providing a full range of global human resources management services and programs supporting Holland America Line's 15,000 employees worldwide. He reports directly to Stein Kruse, president and chief executive officer. Vierra brings 28 years experience to Holland America operations including positions held with Cunard and Norwegian America Line. Vierra began his Holland America Line career as director of reservations in December 1997 and was most recently vice president of guest programs. He also is well versed in the travel agency side of the business from his experience as a district travel manager for an American Express retail store. Vierra holds a bachelor of arts degree in English from Chaminade College in Honolulu. He serves on the board of directors of the Bellevue Philharmonic Orchestra and the Seattle Chamber of Commerce.
Providing Passage to the New World Holland America was founded in 1873 as the Netherlands-American Steamship Company (NASM), a shipping and Passenger line. Because it was headquartered in Rotterdam and provided service to the Americas, it became known as Holland America Line (HAL). Within 25 years, HAL owned a fleet of six cargo and passenger ships, and operated between Holland and the Dutch East Indies. The line was primarily a carrier of immigrants from Europe to the United States until well after the turn of the century, carrying 850,000 to new lives in the New World. Though transportation and shipping were the primary sources of revenue, in 1895 the company offered its first vacation cruise. In 1973, the company sold its cargo shipping division. In 1989, HAL became a wholly owned subsidiary of Carnival Corp., the largest cruise company in the world. Today, the premium cruise leader operates 14 ships to seven continents and carries nearly 700,000 cruise passengers a year.
Holland America Line has carried more than 10 million passengers throughout its history.
Supporting Our Communities, Sharing Our Resources Holland America Line's legacy of cruise travel is one of expanding minds and hearts with experiences of the many cultures that enrich our world. Both at home and abroad, we've been touched by people and places in ways that affirm our interconnectedness as a global community. And today, we're both pleased and honored to provide assistance to those in need around the world, as well as to give back to our neighbors. Building on the extraordinary efforts of individual employees within our Holland America Line family, we've developed programs to reach a variety of organizations with aid, donations and service. From employee fundraising drives to cash and cruise donations to innovative philanthropic programs that each year invite the participation of 700,000 guests, we're working together to make a difference. And it's made our company stronger along the way. Please read on for highlights of our charitable activities. We're excited about what we've accomplished and look forward to further developing our commitment to our communities-both near and far-in the years Stein Kruse President & Chief Executive Officer Please take a moment and watch Sharing Our World.
Our employees provide a vital "helping hand" that enhances our community impact. For many Holland America Line staff, giving and volunteering is a way of life. Employee generosity and initiative continue to create positive change in our headquarters community of Seattle, and we gratefully acknowledge their contributions. Many of our executives and employees serve on nonprofit boards, contributing their time, expertise and resources to a broad range of charitable causes. In addition, through company-sponsored events managed by an employee-run Community Service Committee, members of the Holland America Line family:
Workplace giving by employees plus Holland America Line's corporate match places us among the top 25 companies that give to the United Way of King County.
Disaster Relief at Home and Abroad Aided by the generous contributions of our employees and guests, Holland America Line has responded to international communities affected by natural disasters. In response to the devastating tsunami of December 2004 and August 2005's Hurricane Katrina, Holland America Line provided an opportunity for our employees and guests to assist the victims of those disasters, and those donations were matched by the company, resulting in contributions of $170,000 to the Indonesian Red Cross and $210,000 to the American Red Cross. For years, Holland America Line has also been a strong supporter of the heroic work of the U.S. Coast Guard Foundation.
The charitable activities of Holland America Line and the Holland America Line Foundation, particularly in our home port communities, are flourishing. Holland America Line contributes hundreds of thousands of dollars each year in cash and in-kind shipboard events to a broad range of charitable organizations internationally, nationally, in our key home ports of Seattle, San Diego, Tampa, Fort Lauderdale, and Vancouver, B.C, and via our six Community Advisory Boards in Canada's Yukon Territory and Alaska. We also provide hundreds of reduced-fare cruises annually to support charitable fundraising events throughout the U.S. and Canada. In 2005, Holland America Line was ranked by the Puget Sound Business Journal as one of the 25 largest corporate philanthropists in the Puget Sound area.
Following is a partial list of organizations that have recently received contributions from Holland America Line. Please note, with the exception of the Reduced-Fare Cruise Policy, contributions are made by invitation only and unsolicited requests are not accepted.
Reduced-Fare Cruise Policy for Holland America Line supports nonprofit organizations in a variety of ways, including cash donations, reduced-fare cruises, in-kind shipboard events, fundraising drives that involve our employees and guests, and the promotion of employee volunteer efforts. Through our Reduced-Fare Cruise Policy, we are pleased to offer a limited number of cruise certificates for two at a significantly reduced cost to nonprofit organizations in support of their fundraising events. A Holland America Line cruise is a valuable item that offers auction guests or raffle ticket buyers the opportunity to experience a luxurious cruise while supporting your charitable mission. If approved, your organization will be offered the option to purchase one of the following reduced-fare cruise certificates for a minimum outside cabin for two guests:
Please note, brochure prices vary depending on destination and time of travel. Holland America Line reserves the right to determine whether the organization will be offered cruise option A, B, or C, if any. Please note, the individuals who purchase the certificate from you via your fundraiser are responsible for all taxes, onboard charges and hotel service charges. To apply for a reduced-fare cruise certificate, requesting nonprofits must meet the following minimum qualifications:
The following organizations and events are not eligible for a reduced-fare cruise certificate:
Priority is given, but not limited, to organizations serving key port communities from which Holland America Line sails: Seattle, San Diego, Tampa, Fort Lauderdale, and Vancouver, BC. If your organization meets the above criteria, please e-mail a written request, including the following information, to Cruise Donation Program, giving@hollandamerica.com, Holland America Line, 300 Elliott Avenue West, Seattle, WA 98119, Phone: 206-298-3043, Fax: 206-262-5934. 1. Complete contact information for the organization and individual making the request.2. Brief statement of your organization's mission. 3. Name, date, and brief description of the fundraising event for which the cruise certificate will be used. 4. Estimated number and demographics of the event audience and guests. 5. Total amount that the event is expected to raise. 6. Description of any benefits available to event contributors, such as auction program ads, logo recognition on event collateral, etc. 7. The cruise certificate you would prefer. 8. If you have received a cruise certificate from us in the past, please let us know the date it was sold and how much money your organization raised from that certificate. 9. A copy of your IRS 501(c)(3) letter, if a U.S. organization.. To allow time for processing, your request must be made at least 60 days in advance of your event/drawing, and we encourage even earlier submissions. All inquiries will receive a response. Due to the large number of requests we receive, we regret that we are unable to fulfill all requests. Also, nonprofits must re-apply each year and may not be approved every year, even if they have received a certificate in the past. Thank you for your interest in Holland America Line. We wish you the very best of luck with your fundraising efforts!
Supporting Our Communities, Sharing Our Resources Holland America Line's legacy of cruise travel is one of expanding minds and hearts with experiences of the many cultures that enrich our world. Both at home and abroad, we've been touched by people and places in ways that affirm our interconnectedness as a global community. And today, we're both pleased and honored to provide assistance to those in need around the world, as well as to give back to our neighbors. Building on the extraordinary efforts of individual employees within our Holland America Line family, we've developed programs to reach a variety of organizations with aid, donations and service. From employee fundraising drives to cash and cruise donations to innovative philanthropic programs that each year invite the participation of 700,000 guests, we're working together to make a difference. And it's made our company stronger along the way. Please read on for highlights of our charitable activities. We're excited about what we've accomplished and look forward to further developing our commitment to our communities-both near and far-in the years Stein Kruse President & Chief Executive Officer Please take a moment and watch Sharing Our World.
Holland America Line has taken the fight against breast cancer to the high seas through On Deck for the Cure®, a non-competitive 5k fundraising walk held on over 500 cruises each year. These walks of have raised more than $1.1 million for Susan G. Komen for the Cure in less than two years and earned Holland America Line a place on Komen's Million Dollar Council. Our valued guests are the key to this success. On every sailing, guests are invited to register for the onboard walk, which takes place on a day that the ship is at sea. On the 14 ships of the Holland America Line fleet, a 5k walk is 9 to 12 laps around the deck. Guests exercise and enjoy a great walk in the fresh sea air while helping others at the same time. "This partnership was the first of its kind in the cruise industry and one of the best ways that Holland America Line and our guests can collectively combine resources to support a great organization and an extremely worthy cause," says Stein Kruse, president and chief executive officer of Holland America Line. Guests donate $15 or more to participate. The donations are administered through the Holland America Line Foundation, which distributes $11.25 of each registration (plus any additional gifts) to Susan G. Komen for the Cure. (The remaining $3.75 of each $15 covers administrative costs incurred by The Holland America Line Foundation in connection with the On Deck for the Cure program, including the wristband and t-shirt that each participant receives.) Holland America Line has committed to raising a minimum of $250,000 per year via this program. Biography Nancy Brinker, FounderBiography Stein Kruse On Deck for the Cure Fact Sheet Komen for the Cure Fact Sheet On Deck for the Cure Press Releases: Holland America Line Program Surpasses $1 Million Raised For Susan G. Komen For The Cure® Holland America Line Takes the Fight Against Breast Cancer to the High Seas
Holland America Line recognizes its executives for their contributions of time, talent and resources through their service on nonprofit and community boards.
Holland America Line's Environmental Commitment At Holland America Line, cruising is our passion. We are equally passionate about protecting and preserving the pristine destinations that we visit. For many years we have emphasized environmental stewardship and conservation in our operations. Today, our environmental initiatives positively affect the lives of guests, staff and the inhabitants of the many regions visited by our cruises and tours. All of our business decisions are made on the basis of certain fundamental principles. Ensuring safety and protecting the environment are two of the most important of these principles. Whenever we act or choose not to act, we need to ask ourselves whether doing so will maintain safety and prevent damage to the environment. This philosophy underlies our Safety and Environmental Policy. As stated in the policy: Safeguarding our guests, crews, ships and the environment in which we live and operate is not only the right thing to do, it is essential to the successful conduct of our business. Stein Kruse President and Chief Executive Officer We take care of the Planet Our five star ships are as environmentally sound as they are beautiful. Here are just a few of our environmental efforts:
Environmental Awards Our activities to protect the environment have not gone un-noticed by others. We have recently won the following environmental honors:
Guest Invitation to Environmental Excellence We invite and encourage all of our guests to assist us as we work to protect the environment both on board and ashore. You can make a difference on your cruise and land tour in the following ways:
Holland America Line's Environmental Commitment At Holland America Line, cruising is our passion. We are equally passionate about protecting and preserving the pristine destinations that we visit. For many years we have emphasized environmental stewardship and conservation in our operations. Today, our environmental initiatives positively affect the lives of guests, staff and the inhabitants of the many regions visited by our cruises and tours. All of our business decisions are made on the basis of certain fundamental principles. Ensuring safety and protecting the environment are two of the most important of these principles. Whenever we act or choose not to act, we need to ask ourselves whether doing so will maintain safety and prevent damage to the environment. This philosophy underlies our Safety and Environmental Policy. As stated in the policy: Safeguarding our guests, crews, ships and the environment in which we live and operate is not only the right thing to do, it is essential to the successful conduct of our business. Stein Kruse President and Chief Executive Officer We take care of the Planet Our five star ships are as environmentally sound as they are beautiful. Here are just a few of our environmental efforts:
Environmental Awards Our activities to protect the environment have not gone un-noticed by others. We have recently won the following environmental honors:
Guest Invitation to Environmental Excellence We invite and encourage all of our guests to assist us as we work to protect the environment both on board and ashore. You can make a difference on your cruise and land tour in the following ways:
Using New Technology to Reduce Hazardous Materials Holland America Line is actively seeking to reduce both the quantity and toxicity of hazardous materials used on board. For example, perchloroethylene based dry cleaning machines are being replaced with soy, orange and banana oil based "wet cleaning" machines. Also, on board x-ray facilities have been converted to digital technology, which will further reduce the use and disposal of hazardous materials. Onboard photo labs are equipped with a silver recovery system that removes the silver content from spent photo-chemicals, allowing both the silver and the spent chemicals to be further treated or recycled. Ships are also transitioning to digital photography equipment as that technology becomes more widespread among guests. When chemical wastes need to be disposed of, all such materials are landed ashore for disposal in strict compliance with shoreside regulations. Management and disposal are tracked using an innovative computerized tracking system. Every opportunity for recycling or reuse is explored to minimize wasting of materials. Inviting Our Guests to Participate: Environmental Awareness & Stewardship In addition to our environmental onboard enrichment programs, Holland America Line guests are invited to view Holland America Line's environmental stewardship video while onboard. Presented by the Environmental Officer, this 20 minute video describes our environmental protection practices, and is followed by a question and answer period with the audience. Ships traveling to Alaska and Antarctica also have special presentations for guests to ensure their sensitivity to the special environmental conditions that exist in those regions. Holland America Line invites guests to participate in its onboard environmental programs. In addition to stationing segregated waste containers throughout the vessel, guests are encouraged to reuse bath towels thus reducing the amount of water and laundry chemicals consumed and disposed by the laundry. Bringing it all Together It is only with this combination of people, policies, procedures, and technology that Holland America Line is able to achieve the outstanding environmental results. It is all part of commitment to excellence in everything the company does, and it is this commitment that challenges Holland America Line to do even better in the future.
A true innovator when it comes to seagoing environmental protection, Holland America Line pioneered the use of "cascade bilge-water treatment systems." Bilge water is the engine maintenance run off and condensation that collects in the ship's bilge. Enhanced maintenance practices also serve to minimize generation of bilge water. The oily bilge water that is generated is treated by two separate systems before being discharged overboard in conformance with international, state or local requirements. The waste stream with perhaps the greatest potential environmental impact is sewage, also called black water. Black water comes from toilets and from the drains and sinks of the infirmary. All vessels are equipped with certified Marine Sanitation Devices meeting the specification of international and U.S. Coast Guard requirements. In fact, all of Holland America Line's ships are fitted with Advanced Waste Water Purification Systems that treat the blackwater with state of the art Reverse Osmosis and Bioreactor technology. These systems employ a series of filters and disinfecting steps to treat the black water before discharge to the sea. The resulting effluent exceeds the quality of most municipal treatment systems, and is clean enough to meet the drinking water standards in many communities ashore. In the realm of engine emissions, Holland America Line is stepping to the forefront in exploring new technologies as well. Vista-class cruise ships ms Westerdam, ms Oosterdam and ms Noordam, along with flagship ms Amsterdam, have been modified to connect to shore power at the Port of Seattle to reduce both fuel consumption and air emissions. Holland America Line will buy and use electricity ("shore power") provided by Seattle City Light, instead of burning ship-board fuels for power while stationed in Seattle. Seawater Scrubber Pilot Program A sea water scrubber has been installed onboard ms Zaandam. If successful, such scrubbers will reduce SOx emissions as well as particulate matter. This feasibility study is being performed in cooperation with local regulatory agencies, the United States Environmental Protection Agency, Environment Canada and other local agencies. Click Here for an introduction to this project. These technology solutions are in addition to monitoring and operating practices we employ to minimize emissions. HAL takes numerous steps to decrease consumption of heavy fuel oil and the resultant engine emissions:
Holland America Line takes many measures to minimize or reduce solid waste volumes. Approximately 8 tons of garbage are collected on board each ship during a seven day cruise. Holland America Line employs many "best practices" to help minimize and manage this waste. When purchasing products and material for use on vessels, Holland America Line takes an aggressive approach to ordering the right quantities, and to minimize the use of packaging, especially plastics. For example, the ships use paper or washable cups, wooden stirrers, paper bags and glass or metal packaging whenever possible. To further reduce plastic packaging, Holland America Line has installed bulk dispensers for individual condiments and cream. Holland America Line buys products manufactured from or packaged in recycling packaging. Printed matter is on recycled paper when available. Cleaning products are selected to be environmentally friendly while providing the most effective sanitation program available. In addition, bulk formulators and dispensing systems have been installed to dramatically reduce the generation of packing and container waste. These products not only get the job done, but are compatible with our advanced waste water treatment systems to complement that technology. Holland America Line has a strict protocol for garbage handling. All crew members are trained to use products fully, reuse when possible, and to sort garbage properly when disposing of material. All ships also have crewmembers that are especially trained and responsible for final sorting, processing, storing, recycling and disposal. Each Holland America ship generates approximately eight tons of refuse, on average, during a 7-day cruise. This waste is carefully separated and processed. Each ship is equipped with various types of processing equipment, such as a mulcher, grinder, glass breaker, densifier, baler and incinerator. Waste is processed for onboard storage,land disposal or recycling. Glass is ground into small fragments and paper is baled or burned. Food waste may be ground and incinerated, discharged at sea, or saved for shore disposal, depending on the location of the ship. All plastic is saved for shore disposal. All garbage is first separated into categories: food waste, glass, cans, paper, cardboard, cooking oil and wooden pallets. Everything that can be recycled is sent ashore for recycling, depending on the available shore-side facilities. All other waste is disposed of in a way that meets or exceeds international, national or local requirements. As a result of these practices, Holland America Line has significantly reduced the volume of solid wastes generated.
Environmental Management and ISO 14001 Certification In June 2006, Holland America Line's Environmental Management System was certified to conform to the ISO 14001 standard by an independent registrar - Lloyd's Register Quality Assurance. The Environmental Management System is the collection of all of environmental policies, training and procedures for every shipboard significant environmental aspect. This certification recognizes Holland America Line's robust environmental standards, commitment to continual improvement and policy to prevent pollution. Success in achieving ISO 14001 certification is an important demonstration to guests, employees, stakeholders, and the communities in which Holland America Line sails, that we are responsible stewards of the environment. Holland America Lines Environmental Management System requires an Environmental Officer on board each ship to provide environmental training and to oversee shipboard compliance with environmental laws, regulations, industry standards and company policies. The Environmental Officer reports directly to the ship's Master. Each ship in the fleet is further monitored and evaluated by aggressive environmental audit programs. All crew members receive basic environmental training to assure they know the requirements and procedures necessary to protect the environment. Those with additional responsibilities receive further environmental training specific to their jobs. Every aspect of vessel operations, from the food preparation and hotel operations, to the navigation and ship operations on the bridge, to the engineering and maintenance activities in the engine room, are performed in a manner to minimize the impact on the environment while assuring a safe, comfortable and satisfying experience for guests. Lastly, corporate headquarters has an Environmental Compliance Programs department that provides training and guidance to the fleet. The Vice President of this department reports directly to the President and CEO.
Holland America Line, the highest-rated premium cruise line in the world in the 2002 and 2003 Travel & Leisure magazine "World Best" awards, is a member of the exclusive World's Leading Cruise Lines alliance. This alliance includes Carnival Cruise Lines, Princess Cruises, Cunard Line, Seabourn Cruise Line, and Costa Cruises. Sharing a passion to please each guest and a commitment to quality and value, the member lines appeal to a wide range of lifestyles and budgets. The World's Leading Cruise Lines offer exciting and enriching cruise vacations to the world's most desirable destinations. Learn more about the program at: http://www.worldsleadingcruiselines.com
Employment Welcome on board! Every day, thousands of Holland America Line guests hear this warm greeting as they board our ships. This phrase represents the spirit that inspires our entire company, Holland America Line. There may be more than one thousand job titles at Holland America Line, but all of us have the same goal - to be the world's best hosts. During our 136 years, we have extended hospitality and world-class service to more than 10 million guests. We make it our goal to create an excellent work environment for all our staff. At Holland America Line, we know that it is our more than 14,000 employees who have made us one of the most respected cruise lines in the world. It is their effort, loyalty, dedication and talent that are vital to our success and our future. Company Profile In 1873, Holland America Line first sailed tall-masted cargo ships from Rotterdam in the Netherlands across the Atlantic. Because it serviced the Americas, the company became known as Holland America Line. Initially, only a few passengers traveled with us. As the popularity of traveling by ship increased, Holland America Line ocean liners became known for their elegant accommodations and premier service. During our first 100 years, we welcomed more than 4.5 million guests. Among those guests were 850,000 people who immigrated to the United States from Europe in search of a better life. Commercial passenger jets changed the world's travel habits forever. Oceans could be crossed in hours instead of days. However, the desire remained for the elegant ambiance and total escape offered by the great ocean liners. By 1971, Holland America Line had dedicated all its ships to offering the finest cruise vacations available. The deep blue hulls of the Holland America Line fleet are familiar sights in nearly every world harbor. Our ships are as unique as our hospitality. Although most people associate the Holland America Line name with luxurious cruising, we are in fact good hosts on both land and at sea. Holland America Line includes Alaska's largest land tour company as well as Westmark Hotels and Inns, the largest hotel chain in Alaska and the Yukon Territory. Originally founded as Arctic Alaska Tours in 1947, we began showing people the natural beauty of Alaska 12 years before it became a state. Our trademark was, and still is, "A unique exploration of a unique region." Our guests move through the countryside in 175 deluxe motorcoaches operated by our subsidiary Gray Line of Alaska. Holland America Line also operates Gray Line of Seattle, the largest tour operator in the region which specializes in tours of the Canadian Rockies and the Pacific Northwest. Holland America Line is more than a large company, and the individual talents that have brought us success are countless. Everyone working for this company has one thing in common - by instinct, we all enjoy being good hosts. We all follow a tradition of excellence that began with the staff of a ship named the Rotterdam. Both then and today, our guests are what is most important to us. We are extremely pleased with our proud family of employees. Their talents and contributions are an important part of our future success. Benefits The quality of our employees has made Holland America Line a successful company over the years. In recognition of the contributions made by our employees, we provide a broad array of benefits designed to attract and retain the strongest candidates. Our benefits and compensation packages are reviewed and updated regularly, and include such programs as: medical and dental coverage; 401(k) plan; profit sharing; life insurance; accidental death and dismemberment coverage; long-term disability; vacation and personal time off; in-house training seminars; commuting subsidies; and tuition assistance. In addition, we offer travel benefits to employees and their immediate families that are unique to our industry and to Holland America Line. What could be more rewarding at the conclusion of a project than taking a vacation on board one of our premier cruise ships? After the completion of one year of employment, employees become eligible for a free space-available cruise. That is our way of saying "Thank you!" for a job well done.
Welcome on board! Every day, thousands of Holland America Line guests hear this warm greeting as they board our ships. This phrase represents the spirit that inspires our entire company, Holland America Line. There may be more than one thousand job titles at Holland America Line, but all of us have the same goal - to be the world's best hosts. Thank you for your interest in shipboard employment with Holland America Line. Hotel Officers
Deck and Engine Officers Entertainment Medical Operations: Physicians/Nurses Other Positions
View land-based openings at Career Builder. For land-based employment only, please e-mail a cover letter and resume to: resume@hollandamerica.com. Human Resources Contact Information
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